Fast Fashion Apocalypse
NatureRx’s upcoming campaign and storytelling partnership with buy-sell-trade clothing brand Apocalypse.
Madison McCabe is ready to take on fast fashion with style.
with style.
The speed of fast fashion, The quick fix. It’s endlessly addictive but ultimately destructive. The fast fashion industry is killing us and our planet.
What if there was a style that endures? Not a trend, but an ethos. Care rather than consumption.
Madison McCabe and her buy-sell-trade clothing store Apocalypse is on a mission to take on fast fashion.
NatureRx is here to tell that story and support Apocalypse’s campaign.
people & planet
What does fast fashion destroy? People and the planet.
The sweat shops, the unsafe and toxic working conditions, the abject waste, hazardous chemicals, dyes, and materials - fast fashion is a terror for garment workers and a scourge on our health and the natural world.
The Apocalypse buy-sell-trade brand focuses on taking care of its workers, educating its shoppers, and considering the planet in upcycling and reselling clothes.
see what happens next
NatureRx is partnering with Apocalypse to support a vision of fashion and personal style that no longer sacrifices both people and the planet.
Stay tuned for this upcoming grassroots campaign - promoting sustainable shopping pledges, advocacy, and nature-minded upcycling brought to you by Apocalypse and NatureRx®.